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YOU'RE NOT AT ZERO — YOU'RE AT THE GAP.
This is not a course you watch. Over 90 days, we'll systematically build your brand by clarifying it, testing its potential, shaping its messaging, and making it market-ready.
THE ETHOS
Most founders are taught to build the thing, then sell the thing, and figure out the brand somewhere after traction.
That is the wrong order.
Brand is the clarity that makes the product legible; to investors, to users, to partners, and to the people you are trying to hire. Get it right early and everything downstream gets easier. Get it wrong and you spend years explaining yourself.
If you are looking for a shortcut, this is not it.
If you are looking to forge something worth building on, welcome.
The program
Ninety days, three phases, twelve founders. A structured path from an unclear story to a brand you can take to market with conviction.
Phase 1 — Spark
Days 1–30 · Strategy & foundations
We strip the story back to what is actually true and actually differentiated: audience, category, promise, and the problem only you are positioned to solve. By day 30, you have a strategic foundation, not a mood board.
Phase 2 — Build
Days 31–60 · Positioning & messaging
Positioning, narrative, and the messaging hierarchy that carries it; the lines you use on the site, in the deck, in the room. We pressure-test every claim until the way you talk about the work matches how good the work is.
Phase 3 — Launch
Days 61–90 · Go-to-market readiness
We assemble the brand into something the market can meet: the assets, the launch sequence, the first ninety days of going public, and one practical AI workflow that helps you operate from the work. You finish the program not with a plan to start, but already moving.
Weekly working sessions with the full cohort. This is taught, structured, and tied to the phase you are in. This is where the thinking gets built.
Standing office hours for the questions that come up between sessions. Bring the real decision you are stuck on and we will work to resolve it.
Upon completion, you join Firefly Forge, the ongoing community for SPARK 90 alumni who keep building with the same clarity and accountability long after the ninety days.
Who this is for
You're not at zero. You're at the gap.
Why Rayhaan
I am Rayhaan Jay. I run Studio 19 out of Trinidad and Tobago, and I have spent the better part of a decade helping founders say the true thing about what they have built, and then watching the market respond to it.
My work is brand strategy, not decoration. Positioning, narrative, and messaging that make an audience lean in. The founders I work best with are technical, serious, and tired of explaining the same thing ten different ways. I built SPARK 90 for them.
Figures reflect cumulative results across Rayhaan's client work.
I'm not running a course.
I'm running a forge.
The investment
SPARK 90 runs twice a year. There are 12 spots per cohort. Once they are filled, the application closes until the next cycle.
$1,000 to hold your seat, $1,500 at the day-30 checkpoint.
Optional ongoing community after graduation. Cancel anytime.
At day 30 we both decide, on purpose, whether SPARK 90 is the right fit for you. If you have done the work and SPARK 90 is not delivering the clarity it promised, you can walk, and on the two-payment plan, the second payment is simply never taken. No forms, no friction. The cohort only works when everyone in it wants to be there.
Every founding member starts with the Studio 19 Brand Clarity Assessment: a guided read on where your brand actually stands today, so day one begins with signal instead of a blank page.
Apply
When it's full, it's full.
Apply for the founding cohort →Applications are reviewed individually. A brief conversation follows before any seat is offered.
When the cohort is full, applications close until the next intake.
Applications for this cohort are closed.
Be the first to know when the next cohort opens.
